Squishmallows have taken the world by storm with their irresistibly soft and squishy texture.

But have you ever wondered who invented these adorable plush toys? In this article, we will explore the origins of Squishmallows and the story behind their creation.

The invention of Squishmallows can be traced back to the early 2000s, when Kellytoy, a California-based toy company, first introduced the concept of "pillow pals."

These were plush pillows in the shape of animals that quickly became popular among children and adults alike.

However, it wasn't until 2017 that the company took the concept to the next level with the creation of Squishmallows.

Since then, Squishmallows have evolved into a global phenomenon, with fans of all ages collecting and cherishing these soft toys.

But what makes Squishmallows so special, and what impact have they had on the toy industry? Let's find out.

What Are Squishmallows? An In-Depth Look at the Plush Sensation
Get to know Squishmallows, the plush phenomenon. This guide explains what they are, their appeal, and how you can add them to your collection.

Key Takeaways

  • Squishmallows were invented by Kellytoy in 2017, building on the success of their earlier "pillow pals" concept.
  • Squishmallows have become a global phenomenon, with fans of all ages collecting and cherishing these soft toys.
  • Squishmallows have had a significant impact on the toy industry, setting new standards for softness and cuteness.

Invention of Squishmallows

The Idea

We all know how comforting plush toys can be. But what if we could make them even more huggable and squishy? That's exactly what the idea behind Squishmallows was all about.

The concept of Squishmallows was born out of the desire to create a line of plush toys that were not only cute and cuddly but also incredibly soft and squishy.

The idea was to create a toy that would be perfect for snuggling and hugging, and that would provide comfort and joy to people of all ages.

The Creator

Squishmallows were created by Kellytoy, a California-based toy company that has been around since 2002. The company is known for its high-quality plush toys, and it has a reputation for creating toys that are both fun and functional.

The creator of Squishmallows is a team of designers and engineers at Kellytoy, who worked tirelessly to bring the idea to life.

They spent countless hours experimenting with different materials and designs, and they eventually came up with the perfect combination of softness, squishiness, and cuteness that we now know and love as Squishmallows.

Today, Squishmallows have become incredibly popular, and they are loved by people of all ages.

They have even become collectors' items, with people around the world searching for rare and hard-to-find Squishmallows to add to their collections.

Evolution of Squishmallows

First Generation

We don't know exactly who invented Squishmallows, but we do know that they were first produced by Kellytoy in 2017.

The first generation of Squishmallows were made with a soft, plush fabric and filled with a squishy stuffing that made them very huggable.

They were available in a variety of animal shapes, including bears, bunnies, and unicorns.

Current Generation

Since their initial launch, Squishmallows have become incredibly popular, and Kellytoy has continued to release new designs and characters.

The current generation of Squishmallows includes not only animals, but also food items, mythical creatures, and even characters from popular movies and TV shows.

They come in a range of sizes, from small keychain versions to large, pillow-sized Squishmallows.

Kellytoy has also expanded the Squishmallows brand to include other products, such as blankets, backpacks, and even face masks.

Despite their popularity, Squishmallows remain true to their original design, with a focus on softness, squishiness, and huggability.

Impact of Squishmallows

In Toy Industry

Squishmallows have made a significant impact in the toy industry since their invention. These plush toys have become increasingly popular among children and adults alike due to their unique design and soft texture.

Squishmallows have also gained recognition for their environmentally friendly production process, which uses recycled materials.

The success of Squishmallows has led to the creation of various other plush toys with similar features. However, Squishmallows remain one of the most popular and sought-after plush toys in the market.

In Pop Culture

Squishmallows have also made their mark in pop culture. These plush toys have been featured in various TV shows and movies, including "The Ellen DeGeneres Show" and "The Kelly Clarkson Show."

Squishmallows have also gained a significant following on social media platforms such as Instagram and TikTok, where users share their collections and DIY projects.

The popularity of Squishmallows in pop culture has led to collaborations with various brands and artists, including Disney, Hello Kitty, and Nickelodeon.

These collaborations have resulted in limited edition Squishmallows that are highly sought after by fans.

Overall, Squishmallows have had a significant impact on the toy industry and pop culture. Their unique design, soft texture, and eco-friendly production process have made them a popular choice among consumers.

Criticism and Controversy

Squishmallows have become incredibly popular among children and adults alike, but the product is not without its critics. Some people have raised concerns about the safety and durability of Squishmallows.

One common criticism is that Squishmallows can easily tear or break apart, especially if they are played with roughly.

While the manufacturers claim that Squishmallows are made from high-quality materials and are built to last, some customers have reported that their Squishmallows have fallen apart after only a short period of use.

Another issue that has been raised is the potential for Squishmallows to be a choking hazard for young children. Because Squishmallows are so soft and squishy, they can easily be compressed into a small size that could be swallowed by a child.

While the manufacturers have taken steps to address this concern by adding warning labels to their products, some parents remain wary of buying Squishmallows for their children.

Despite these concerns, Squishmallows continue to be a popular toy among many people.

While it is important for consumers to be aware of the potential risks associated with any product, it is also important to remember that Squishmallows can provide hours of fun and comfort for those who enjoy them.


After conducting thorough research and analysis, we were unable to determine the exact individual or team responsible for inventing Squishmallows.

However, we can confidently state that the brand was created by Kellytoy in 2017 and has since become a popular and beloved toy among children and adults alike.

While the origins of Squishmallows may remain a mystery, what is clear is that their unique design, soft texture, and cute characters have captured the hearts of many.

With a growing collection of Squishmallows available in various sizes and styles, it's no surprise that they have become a must-have item for toy enthusiasts and collectors.

In summary, the invention of Squishmallows may be a mystery, but their success and popularity are undeniable.

We look forward to seeing what new designs and characters will be added to the Squishmallows collection in the future.

Frequently Asked Questions

Who was the first Squishmallow ever made?

The first Squishmallow was created by Kellytoy in 2017.

Who is the owner of Squishmallows?

Kellytoy is the owner of Squishmallows.

What's the rarest Squishmallow?

The rarest Squishmallow is the gold unicorn.

How many Squishmallows have been created?

As of October 2023, over 500 different Squishmallows have been created.

What are Squishmallows used for?

Squishmallows are used for cuddling, collecting, and decorating.

What are some facts about Squishmallows?

Squishmallows are made with super soft marshmallow-like texture, they come in various sizes and animal designs, and they have become increasingly popular among children and adults alike.

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