Have you ever wondered why are squishmallows so popular? In just a few years, these adorable, super-soft plush toys have captured the hearts of everyone, from children to adults, and have become a global phenomenon.

In this blog post, we’ll uncover the reasons behind their immense popularity, from their sensory appeal to their impact on pop culture and the toy industry.

Key Takeaways

  • Squishmallows provide a comforting sensory experience, made from super soft material and colorful designs.
  • Social media platforms, celebrity endorsements & viral trends have helped make Squishmallows an internationally beloved phenomenon.
  • Brand collaborations & their impact on the toy industry has revolutionized pop culture while environmental concerns remain important for collectors to consider.

The Sensory Appeal of Squishmallows

Squishmallows’ sensory appeal significantly contributes to their popularity. These delightful egg-shaped cuddly toys are made from super soft and cozy stretchy material, making them perfect for snuggling and hugging.

Introduced in 2017 by Kellytoy, Squishmallows quickly became a popular mental health pillow for many people.

Their wide range of vibrant colors and designs cater to individual preferences, making them a favorite among children and adults alike.

Super Soft Material

The secret behind the irresistible softness of Squishmallows lies in the material they are made from - incredibly soft and cozy polyester fibers.

The fibers used in Squishmallows are hypoallergenic, enhancing the snuggling experience, especially for those with allergies.

The soft, squishy texture of Squishmallows sets them apart from other stuffed animals, making them the ultimate huggable pillow.

Colorful and Eye-catching Designs

Squishmallows come in an impressive variety of colors and designs, including animals, characters, and even food.

The creative and vibrant designs cater to a wide range of preferences, making these plush toys appealing to everyone.

Additionally, the availability of limited edition releases and collaborations with popular franchises like Hello Kitty and Star Wars make them even more desirable among collectors.

The popularity of Squishmallows is not only due to their softness and appealing designs, but also the sense of connection they provide.

Many fans and collectors feel a unique bond with their favorite characters, and the thrill of discovering a new addition to their collection is incomparable.

Squishmallows captivate the hearts of both kids and adults, offering endless joy and fun with each new design.

Versatility in Use

Squishmallows are not only soft and adorable, but also versatile in their uses. They can brighten up a room as decorations, provide comfort as a pillow, and help reduce stress as a cuddly stress reliever.

Their universal appeal has made them popular among people of all ages, with many using them as a mental health pillow, a collectible item, or simply a soft and cuddly companion to enjoy.

Regardless of their use, Squishmallows are guaranteed to make anyone smile.

The Role of Social Media Platforms in Squishmallow Popularity

The rise in Squishmallow popularity can significantly be attributed to social media platforms like Instagram and TikTok.

People have eagerly shared pictures and videos of their collections using hashtags like #squishmallow and #squishmallows, allowing others to discover the adorable world of Squishmallows and join in on the craze.

The visual appeal of these plush toys makes them perfect for sharing on social media, further amplifying their popularity.

Celebrities like Lady Gaga and Charli D’Amelio have also contributed to the Squishmallow buzz by sharing their collections and endorsing the brand.

Such endorsements raise Squishmallows’ awareness and spur people to join the fun and excitement by getting their own.

With the help of social media platforms and celebrity endorsements, Squishmallows have become a worldwide sensation.

Celebrity Endorsements

Celebrities such as Lady Gaga, Kim Kardashian, and Charli D’Amelio have shown their love for Squishmallows by sharing their collections on social media.

These endorsements have helped to increase the popularity of Squishmallows, as fans of these popular characters are more likely to be interested in the toys they love.

Support from celebrities has fueled the Squishmallow craze, turning them into a must-have item for fans worldwide.

Squishmallows have been embraced by the TikTok community, with users sharing pictures and videos of their collections using hashtags like #squishmallow and #squishmallows.

This has helped to raise awareness and amplify the popularity of Squishmallows, attracting new fans and collectors.

Viral trends and challenges involving Squishmallows have further fueled their popularity, as people are drawn to the cute and cuddly characters.

Collecting Squishmallows becomes an engaging and enjoyable experience due to the camaraderie and sense of belonging promoted by these viral trends and challenges.

The excitement and anticipation of discovering new Squishmallow characters, combined with the joy of sharing them with others, have made these plush toys an irresistible part of pop culture.

Online Communities

Online communities such as Squishmallow Society on Facebook, Squishmallow TikTok (also known as SquishTok), and various social media platforms have provided a space for collectors to connect and share their interests.

These communities encourage a strong sense of belonging and camaraderie among passionate collectors, further fueling the popularity of Squishmallows.

The enthusiasm and support within these online communities make the collection of Squishmallows rewarding and enjoyable.

Collectible Nature and Limited Edition Releases

Squishmallows are not only adorable and comforting, but also highly collectible. The brand has released a number of special editions and rare Squishmallows, such as collaborations with popular franchises like Pokémon and Star Wars.

These limited edition releases and exclusive designs have made Squishmallows even more sought-after, with some collectors willing to pay a premium for these rare specimens.

The collectible nature of Squishmallows has been compared to the Beanie Baby craze of the 1990s, with avid collectors hunting for rare and exclusive designs to complete their collections.

Discovering new Squishmallow characters brings excitement and anticipation, making the collection of these plush toys a fun and engaging hobby for all ages.

Beanie Babies Comparison

The Squishmallow craze has drawn parallels to the Beanie Baby phenomenon of the 1990s, as both are beloved collectible toys with unique features and a dedicated fan base.

Beanie Babies, like Squishmallows, were known for their limited edition releases and rare designs, which made them highly valuable in the collectibles market.

The excitement of collection and the accomplishment sense when acquiring a rare Squishmallow or Beanie Baby contribute to both toy lines’ popularity.

The Resale Market

The resale market for Squishmallows is quite robust, with plushies ranging from $20 to $50, and some rare Squishmallows trading for over $200. Platforms like Facebook Marketplace and auction sites are excellent for buying and selling squashmallows.

Checking multiple sold listings can help identify the average price for a particular squashmallow, ensuring collectors are paying a fair price.

While some collectors acquire Squishmallows for personal enjoyment, others see them as an investment opportunity.

The limited availability of certain designs has resulted in higher prices in the resale market, with some collectors willing to pay a premium for rare and exclusive Squishmallows.

Scalping and Controversies

Scalping, the practice of buying up desirable Squishmallows with the intention of reselling them at a higher price, has been a controversial issue within the collector community.

While it has presented collectors with the chance to obtain certain Squishmallows, it has also caused frustration among fans who struggle to find the plush toys at retail prices.

Even with the challenges of scalping and limited availability, the anticipation and thrill of acquiring rare Squishmallows heighten their desirability, as not everyone can get their hands on them.

Squishmallows in Pop Culture and Their Impact on the Toy Industry

Squishmallows have had a significant impact on pop culture and the toy industry.

Their rise in popularity has led to collaborations with iconic brands like Pokémon, Star Wars, and Disney, resulting in exclusive and highly sought-after Squishmallows.

These collaborations have not only expanded the range of characters available, but also increased the brand’s visibility and appeal.

The Squishmallow craze has also influenced the toy industry, with other plush toys following suit in creating collectible and limited edition releases.

The success of Squishmallows has demonstrated the power of social media platforms in promoting products and shaping trends within the industry.

The combination of adorable designs, sensory appeal, and collectible nature has made Squishmallows an unstoppable force in the world of toys.

Brand Collaborations

In addition to their own unique characters, Squishmallows have collaborated with renowned brands and franchises such as Star Wars, Harry Potter, and Disney, creating exclusive and highly sought-after plush toys.

These exciting partnerships have expanded the world of Squishmallows, offering collectors even more characters to discover and cherish.

The collaborations, led by a senior vice president, have elevated the profile of Squishmallows and boosted their growing popularity.

Why “Kidults” Are Making Squishmallows Their Main Squeeze - The Young Turks

Impact on the Toy Industry

The immense popularity of Squishmallows has had a ripple effect on the toy industry, inspiring other toy companies to create their own collectible plush toys and limited edition releases.

Squishmallows’ success illustrates a strong demand for plush toys that are soft, comforting, and feature unique designs and characters.

Moreover, the use of social media platforms to promote and share Squishmallows has demonstrated the power of digital marketing in the toy industry.

Squishmallows’ widespread visibility and appeal on social media have surely aided their success and set a trend for other toy lines.

Environmental Concerns

While squashmallows bring joy to many, their environmental impact during production and disposal must also be considered. Squishmallows are made from a variety of synthetic materials, including polyester, polyurethane foam, and polyethylene.

The embodied energy in their life cycle includes:

  • The energy used to create the materials
  • The energy used to craft the product
  • The energy used to transport it
  • The energy used to recycle it

By being conscious of the environmental implications, collectors can make informed choices and contribute to a more sustainable future.


The phenomenal popularity of Squishmallows can be attributed to their sensory appeal, collectible nature, and impact on pop culture and the toy industry.

The soft, cuddly texture, vibrant designs, and versatile uses have made Squishmallows a favorite among children and adults alike.

Social media platforms and celebrity endorsements have played a significant role in their success, while the collectible aspect and limited edition releases have created a thriving resale market.

As the Squishmallow craze continues to grow, it is evident that these adorable plush toys have truly captured the hearts of people around the world.

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Frequently Asked Questions

What is the hype behind Squishmallows?

Squishmallows are extremely popular, huggable toys bursting with personality. They come in a variety of soft and cuddly characters, sizes and colors, plus each toy is tagged with its own special identity and backstory. Furthermore, they are sold for over $100 online and have an active social media community that adds to their hype and popularity.

Why do people buy so many Squishmallows?

Squishmallows offer comfort and coziness that appeals to many people looking for stress relief, security, warmth, and love. That’s why they have become a popular source of comfort.

What makes Squishmallows so soft and cuddly?

Squishmallows are made from incredibly soft and cozy polyester fibers, creating a cuddly and cozy experience you’ll love.

How have social media platforms contributed to the popularity of Squishmallows?

Social media platforms like Instagram and TikTok have helped to raise awareness of squashmallows, contributing significantly to their popularity.

Are Squishmallows safe for children?

Squishmallows are safe for children, crafted from non-toxic materials and meeting the highest safety standards.